Incubation and Development of Innovative Solutions

At Symplexia, Innovative Solutions come from a systematic and cyclical process that includes from the generation, capture and treatment of new ideas to the final transformation of these ideas into innovative products or services. Through this process, it becomes possible to evaluate the potential of an idea, what adaptations and practical developments need to be made, what costs will be involved, what advantages can be obtained and what return the company will have with the transformation of that idea into a market product .

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1 In our internal process of Incubation and Development of Innovative Solutions, the Ideas Mining step is perceived as an operation analogous to the extraction of valuable mineral, such as precious and semi-precious stones. In both cases, the enormous size of some operations, the amount of raw material handled and the waste generated are the major challenge in maintaining an economically sustainable operation.



2 In this step, the best ideas from the stock are sieved, forming a minimum base (5 to 10 ideas) to be submitted to the prototyping step.

This step requires multidisciplinary knowledge, experience and methodology; thus, right at the beginning, a team of specialists is assembled that will be responsible for conducting this selection.



3 In this phase, the Investing Partners define the investment strategy for this Innovation Cycle, providing the budgetary and financial criteria that will allow the choice of “Raw Diamonds” that will initially be cut.

The most promising ideas are analyzed and worked on more deeply, taking into account the costs of developing and prototyping these ideas.



4 This is a phase of qualitative research where each idea is transformed into a Minimum Viable Product (MVP) to be submitted to market assessment. At the beginning of this phase, the test hypotheses and metrics that will be used for the development of the MVP are established, at the same time that the criteria to be tested are formulated, the expectations of return and the target audience that the product or service reaches.



5 The market information received in the Experimentation step serves as a basis for improvements and adjustments in the concepts and functionalities of the product, at the same time that it allows to create projections and estimates of the project's success, ensuring that the decisions that have to be made they are done supported by effectively reasonable scenarios. This stage is basically based on two studies: Technological Complexity Analysis and Financial Prospective Analysis.



6 In this step, the business chain is perfectly delineated in all its aspects, generating a new Business System to support the evolution of the product or service.

The Business Planning resulting from this phase must define the fundraising strategy, forecast scenarios, define business goals and objectives and plan the growth journey of the new Business System.